Selling from the third position is a powerful technique that shifts the focus from the salesperson’s or customer’s viewpoint to a neutral, consultative perspective. This approach reduces resistance, builds trust, and moves the sales process forward smoothly.

In this course, sales professionals will learn how to recognise which perspective they are communicating from, the impact it has on the customer, and how to apply third-position selling to improve results.

Selling from third position, where the goal is not to pressure the customer but to guide them through the buying process in a way that feels natural and collaborative.